by Heather Cox | Apr 30, 2018
Troubleshooting an underperforming ad account The investment into a Google Adwords campaign is substantial. And the ROI should be as well. Do you have a sneaking suspicion that your campaigns could be doing better? What do you do if the new business coming in via PPC...
by Quin Woodward Pu | Jan 31, 2018
Digging into keyword research for search engine optimization (SEO) is essential for any digital marketing strategy. However, identifying words and phrases that attract potential customers to your website is just one component of an integrated marketing plan. Many...
by Quin Woodward Pu | Jan 31, 2018
“If you build it, they will come.” This 1989 quote from Field of Dreams makes it pretty obvious that none of the screenwriters has ever been a digital marketer. Posting your online content, or streaming your office hours on Facebook Live, or launching your new website...
