Blog
Google AdWords vs Facebook Ads
Are you wondering if you should be advertising online using Facebook Ads? Facebook ads can be very effective when used correctly. They grow your following and heighten brand visibility. But Facebook isn’t always the best place to spend your marketing budgets. Why?...
Are Google Adwords Bringing You New Customers?
Troubleshooting an underperforming ad account The investment into a Google Adwords campaign is substantial. And the ROI should be as well. Do you have a sneaking suspicion that your campaigns could be doing better? What do you do if the new business coming in via PPC...
It’s Not About You: Using SEO Keyword Research to Help Prospects Find You
Search Engine Optimization & SEO Keyword Research & Data You own your business, so it makes sense that you’re the best person to map out your SEO keyword strategy. After all, you know your business inside and out, have owned it for years, and watched it grow...
Improve Your Ranking: Your Website’s Winning 2018 SEO Strategy
Make 2018 the year you take your website’s SEO ranking from beginner to boss mode. Search engine optimization (SEO). Some of the most misunderstood – and repeated – words in the digital-marketing matrix. You’ve talked about SEO, read about SEO, maybe even gone to a...
7 Things We Learned at MarTech Magnified
Photo credit: Julie Pixler Nearly 100 marketing technology users, consultants, and strategists turned out for the 2018 MarTech Magnified, held at the modern Silverline Conference Center. 1. Forget content. Data is king. "Content is king" has to be the most overused...
SEO Keyword Research for Marketers
Digging into keyword research for search engine optimization (SEO) is essential for any digital marketing strategy. However, identifying words and phrases that attract potential customers to your website is just one component of an integrated marketing plan. Many...
What is Top of Funnel Marketing?
“If you build it, they will come.” This 1989 quote from Field of Dreams makes it pretty obvious that none of the screenwriters has ever been a digital marketer. Posting your online content, or streaming your office hours on Facebook Live, or launching your new website...