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Google AdWords vs Facebook Ads

Google AdWords vs Facebook Ads

Are you wondering if you should be advertising online using Facebook Ads? Facebook ads can be very effective when used correctly. They grow your following and heighten brand visibility. But Facebook isn’t always the best place to spend your marketing budgets. Why?...
7 Things We Learned at MarTech Magnified

7 Things We Learned at MarTech Magnified

Photo credit: Julie Pixler Nearly 100 marketing technology users, consultants, and strategists turned out for the 2018 MarTech Magnified, held at the modern Silverline Conference Center. 1. Forget content. Data is king. “Content is king” has to be the most...
SEO Keyword Research for Marketers

SEO Keyword Research for Marketers

Digging into keyword research for search engine optimization (SEO) is essential for any digital marketing strategy. However, identifying words and phrases that attract potential customers to your website is just one component of an integrated marketing plan. Many...
What is Top of Funnel Marketing?

What is Top of Funnel Marketing?

“If you build it, they will come.” This 1989 quote from Field of Dreams makes it pretty obvious that none of the screenwriters has ever been a digital marketer. Posting your online content, or streaming your office hours on Facebook Live, or launching your new website...