by Heather Cox | Apr 30, 2018
Troubleshooting an underperforming ad account The investment into a Google Adwords campaign is substantial. And the ROI should be as well. Do you have a sneaking suspicion that your campaigns could be doing better? What do you do if the new business coming in via PPC...
by Quin Woodward Pu | Apr 20, 2018
Search Engine Optimization & SEO Keyword Research & Data You own your business, so it makes sense that you’re the best person to map out your SEO keyword strategy. After all, you know your business inside and out, have owned it for years, and watched it grow...
by Heather Cox | Mar 12, 2018
Make 2018 the year you take your website’s SEO ranking from beginner to boss mode. Search engine optimization (SEO). Some of the most misunderstood – and repeated – words in the digital-marketing matrix. You’ve talked about SEO, read about SEO, maybe even gone to a...
by Quin Woodward Pu | Feb 12, 2018
Photo credit: Julie Pixler Nearly 100 marketing technology users, consultants, and strategists turned out for the 2018 MarTech Magnified, held at the modern Silverline Conference Center. 1. Forget content. Data is king. “Content is king” has to be the most...
by Quin Woodward Pu | Jan 31, 2018
Digging into keyword research for search engine optimization (SEO) is essential for any digital marketing strategy. However, identifying words and phrases that attract potential customers to your website is just one component of an integrated marketing plan. Many...
